When it comes to local search visibility there is no doubt that Google is god, but the internet is a big place. Creating exposure on other sites (think Yellow Pages, Yelp, Superpages and Foursquare) with citations won’t just help you expand to reach new audiences around the web, but also help you rank higher in Google! The big G likes to know that the sites they rank high in local search results have big audiences and lots of exposure all around the web so it is in your best benefit to do just that, be everywhere with citations.
However, Google can easily become confused if you don’t setup your citations correctly. The seventh and final video in my Big A$$ Guide to Local SEO video series covers exactly what you need to know about building citations: where to put citations, how to format them and some cool tools to help you along the way.
Download the full guide -> Big A$$ Guide to Local SEO