Be Everywhere With Citations – Video 7 of 7

Be Everywhere With Citations – Video 7 of 7

When it comes to local search visibility there is no doubt that Google is god, but the internet is a big place. Creating exposure on other sites (think Yellow Pages, Yelp, Superpages and Foursquare) with citations won’t just help you expand to reach new audiences around the web, but also help you rank higher in Google! The big G likes to know that the sites they rank high in local search results have big audiences and lots of exposure all around the web so it is in your best benefit to do just that, be everywhere with citations. However, Google can easily become confused if you don’t setup your citations correctly. The seventh and final video in my Big A$$ Guide to Local SEO video series covers exactly what you need to know about building citations: where to put citations, how to format them and some cool tools to help you along the way. Download the full guide -> Big A$$ Guide to Local SEO https://youtu.be/ShwDFyyEYNI&theme=light   Josh Brown is the Founder of Rise Marketing. He has been actively involved in the digital marketing space for over 8 years, with experience in many different facets of online and offline marketing. “I would love to chat, drop me a line or leave a comment!” – Josh...
How To Build an Online Presence

How To Build an Online Presence

I am sure it is obvious to most that building an online presence today, whether you are an organization or an individual, is not just important, but paramount to success. What is likely less obvious is exactly how we should go about building and maintaining that online presence. Just the term “online presence” has probably already led you to believe that this blog series is going to be about social media. While that is partially true (I will touch on social media in depth in post #4, as it is very important) it is only one part of a bigger concept that is growing the digital you. This blog series is based off the notes I have taken over the last few years during my very intentional effort to better understand what I was doing online. Before researching this “online presence” business all of this was just a fuzzy idea in my head. Like most people, I knew I needed to be online; I even had a very good idea of what I should be doing online. My social profiles were optimized, I was using the latest techniques and channels for engaging an audience, I was blogging and regularly active in groups and communities. But I felt like I was missing the point. I was reactive. I was mimicking, doing things because others said it was a good idea, not because I truly understood why. So I set a goal for myself to better understand what exactly constitutes an effective online presence. I asked myself two questions: 1. What exactly am I doing online? 2. How can I do it...
Developing an Inbound Marketing Strategy INFOGRAPHIC

Developing an Inbound Marketing Strategy INFOGRAPHIC

Inbound + Marketing + Strategy These are three buzzwords you’ll hear thrown around in the marketing space like empty promises from a politician in an election year. These words are used so loosely and so frequently that I often wonder how many marketers truly know what is meant when they use them. But even more concerning is that if marketers don’t entirely understand the words (or at least agree on their meaning) then how do you think our potential clients feel? I would say confused at best. Developing and executing inbound marketing strategies is exactly (dare I use the word) what we do here at Rise. But considering many people, marketers  included, are confused or at least unclear on what such a service entails, we thought it important that we be very explicit about what we do. So we developed this behemoth of an infographic, the simplest way we could think to make a complex topic more digestible. Enjoy, and please be sure to leave your comments or questions!   Josh Brown is the Founder and Executive Consultant at Rise Marketing. He has been actively involved in the digital marketing space for over 8 years, with experience in many different facets of online and offline marketing. “I would love to chat, drop me a line or leave a comment!” –...