How To Build an Online Presence

How To Build an Online Presence

I am sure it is obvious to most that building an online presence today, whether you are an organization or an individual, is not just important, but paramount to success. What is likely less obvious is exactly how we should go about building and maintaining that online presence. Just the term “online presence” has probably already led you to believe that this blog series is going to be about social media. While that is partially true (I will touch on social media in depth in post #4, as it is very important) it is only one part of a bigger concept that is growing the digital you. This blog series is based off the notes I have taken over the last few years during my very intentional effort to better understand what I was doing online. Before researching this “online presence” business all of this was just a fuzzy idea in my head. Like most people, I knew I needed to be online; I even had a very good idea of what I should be doing online. My social profiles were optimized, I was using the latest techniques and channels for engaging an audience, I was blogging and regularly active in groups and communities. But I felt like I was missing the point. I was reactive. I was mimicking, doing things because others said it was a good idea, not because I truly understood why. So I set a goal for myself to better understand what exactly constitutes an effective online presence. I asked myself two questions: 1. What exactly am I doing online? 2. How can I do it...